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PAIG (China) Automobile Investment Co., Ltd (also known as “Porsche Automotive Investment, China Branches”) is a 100% daughter company of Porsche Holding Salzburg, which is also fully owned by Volkswagen Group.

Porsche Holding Salzburg, the largest automotive trading company in Europe, entered China market with the first premium brand dealership opening in 2005. With its fast and sustainable development and expansion in China, PAIG (China) Automobile Investment (hereinafter referred to as PAIG (China)) was established in 2012, and is fully responsible for all operational business activities and the dealer network development in China.

We have established 42 automotive dealers in China up to now, covering the premium brands of Audi, Bentley, Lamborghini, Porsche and BMW/MINI.

As a major premium brand dealer group from Europe, PAIG possess profound knowledge and rich practical experience in the premium automotive retail business. Further growth in the premium and luxury automotive segments are the main strategic focus of PAIG in China. Meanwhile, customer service and customer experience remain as the continuous focus. We are committed to providing high quality products and exclusive customer experience to the local market.

At the end of 2021, around 3,600 people were employed at PAIG China, selling more than 53,000 new cars and used cars, generating yearly revenue of 25.0 billion RMB.

*Porsche Holding Salzburg
is the largest automotive retail company in Europe, operating throughout Europe as well as in Colombia, Chile, China, Malaysia, Singapore, Brunei and Japan.

The Salzburg-based company was founded by Ferdinand Porsche's two children, Louise Piëch and Ferry Porsche. In 1949, the siblings laid the foundation for the successful development of Porsche Holding in Salzburg through the launch of Volkswagen Beetle import and sales in Austria.

Today, Porsche Holding Salzburg represents the Volkswagen Group brands in wholesale (as importer), retail (through its dealers) and in the after-sales business (service). The company also covers the entire spectrum of the automotive trade, through spare parts distribution, a full range of automobile financing services and an in-house IT system development.

Since March 2011, Porsche Holding Salzburg has been a 100% subsidiary of Volkswagen AG, contributing its decades of know-how in the automotive business to Volkswagen Group global sales.